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Every firm wants to make money on their investments, and mobile applications are no exception. With 38% of retailers already adopting a mobile strategy, managers and business owners now have to measure the performance of their mobile initiatives. Retailers need to complete an expansive gap analysis, covering all customer touch points. The goal of this exercise is to show how their mobile initiative...

Mobile Marketing has seen growth of over 600% in the past year. The Kelsey groups forecasts 2000% growth by 2013. This is due to several factors, one being the growth of connected devices (mobile devices connected to the internet). These devices can be Smartphone’s, such is the Blackberry Bold, Droid Incredible or iPhone, Pads such as the iPad, or even e-readers such as Amazon Kindle and Nook. The...