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As using a Smartphone has become second nature to consumers, it should come as no surprise that retailing companies are developing marketing strategies to engage their customers at this new and valuable touch point. The idea of couponing has been has been around for over fifty years, with print being the long running standard. The goal is simple, present value to a customer or potential customer...

For most retailers, the fourth quarter is relied upon to generate a substantial portion of the company’s yearly revenue. The mobile commerce market is currently $2.5B with a projected 4x annual growth rate for 2013. Businesses have made mobility a top priority for growth and view m-commerce as a new retail channel. As businesses scramble to get a piece of the mobile commerce pie, there is clearly...

Why is it valuable to have a Mobile Enterprise Strategy? Well, as with any business strategy you cannot get to where you need to be without knowing how you will get there. This statement rings especially true with a mobile enterprise strategy. The mobile web (web 3.0) is projected to grow at an annualized 500% over the next three years. How can your business benefit from this spectacular growth? By...