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Does your business have a mobile strategy? This is a question posed to many executives these days. Given the dynamic and changing landscape in enterprise mobility, many companies are scrambling to define a mobile strategy that enhances their business, and fills the needs of their customers. There are several common mistakes being made in industry on a regular basis,First, businesses are thinking short-term...

With many business scrambling to get a piece of the mobile pie (web 3.0), multiple mobile projects are thrown at managers. How can a manager properly prioritize these projects, forecast the ROI, and build a strategic mobility road-map? Given my experiences in industry I can truly say there is no one-size-fits-all approach, but by adopting the following framework mobile projects can be prioritized...

Demystify Work Order MGTLearn the easy way to deploy a robust mobile work order management solution for your busine...

Besides doing the stuff on a smart-phone that keeps us human such as Facebook, Twitter, and Urban Spoon; enterprise mobility application developers are making applications that enhance business management. Picture this a regional sales manager is traveling to multiple sales offices to perform performance appraisals on the six offices she is in charge of. Just before arriving in her cramped rental...

To say the current landscape of mobility is rapidly evolving is an understatement. However, forward thinking mobile application developers can use this changing ecosystem to achieve a competitive advantage. First, the platforms: Apple ,Microsoft, Google, and RIM all when when they diverge. This divergence differentiates the companies product offering, increasing customer stickiness, and further monetizing...

With the huge desire for enterprises to mobilize the back-office, many firms are making a mad dash to implement mobile integration. While speed and urgency are key to business success, many companies fail to take into account the “consumerization of the enterprise”. SAP is not known to have a great UI for the desktop, so porting that user experience to the mobile device is the first and major reason...

Microsoft» Most mobile applicaton developers feel what Windows Phone 7 will be an exelent platfor for rich native aplications» “There is swiping and panning, elements that flip in and out and zoom in and out dynamically, and motion control that is more fluid than any Smartphone user interface I have ever used before.” This is consistent with everything we’ve seen so far with Windows Phone 7 – Zdnet»...

There has been much chatter of the "proposal" presented yesterday. The big picture is search giant Google and wireless provider Verizon want to keep the desktop Internet neutrality, but consider the rapidly growing mobile web another story. The two giants want to monetize the mobile web, and are leaders both jockeying for position. Revenue potential is staggering, but here are some benefits that this...

Smartsoft Mobile will now be offering an aggregation of platform information and rumors in a special four part blog series. For the Second Installment Google is highlighted… Enjoy!Google• Adoption growth in Q1 2010 is 20% greater for Android devices than iPhone• User demographic is has a 73% male adoption rate• Google-HTC-T-Mobile Nexus One “project” terminated• Motorola Droid X has no front facing...

Smartsoft Mobile will now be offering an aggregation of platform information and rumors in a special four part blog series. For the first installment Apple is highlighted... Enjoy!AppleiPad used for business 73% of timeWhite iPhone 4G launch delayed due to a light leakApple released iOS4.2 Beta for Developers on July 27, 2010Sales of iPhone 4G were 2m in one monthSales of iPod were 3.3m in Q1Apple...

Apple has begun filing patent applications for 1st party (i.e. Apple produced) iOS apps that include screen drawings of well known 3rd party (i.e. independently produced by developers for the App Store) apps.Is Apple trying to steal the hard work and shatter the good will of App Store developers? Is Apple merely showing how App Store apps could hook into future Apple apps/hubs? Is it something in...