Divergence or Convergence in Mobility?

To say the current landscape of mobility is rapidly evolving is an understatement. However, forward thinking mobile application developers can use this changing ecosystem to achieve a competitive advantage. First, the platforms: Apple ,Microsoft, Google, and RIM all when when they diverge. This divergence differentiates the companies product offering, increasing customer stickiness, and further monetizing applications for their specific platforms. Software OS are also diverging; thus forcing developers expand their skill-sets to develop to specific OS. A good example of this is WinMo vs. Windows Phone 7. To a skilled mobile application developer, these are essentially two separate platforms. If you now throw all the hardware manufacturers such as HTC, Motorola, Apple and their respective competitive interests you get a dynamically changing landscape for sure.

Due to the rapid adoption of mobility by consumers, this mobile revolution as well as the monetization of the new mobile universe has corporations and developers drooling. Mobility itself allows for convergence, giving information at the point of performance (right in the consumers palm). Mobility allows for the sharing of information in a safe and secure manner. The key is to build rich native applications whether you are building a business to business applicationwith SAP integration, or a business to consumer app. Focusing on the user experience, and as a result adoption of the application into the daily lives of the user. The challenge is not to build to the lowest common denominator (web browsers), but to leverage the hardware/OS interaction and set the creative spirit of developers free! This will facilitate the growth of mobility, innovation in application design, and the experience to the end user regardless of the applications purpose...

At Smartsoft Mobile, this forward thinking approach to mobile application development is used daily. www.smartsoftmobile.com