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Why is it valuable to have a Mobile Enterprise Strategy? Well, as with any business strategy you cannot get to where you need to be without knowing how you will get there. This statement rings especially true with a mobile enterprise strategy. The mobile web (web 3.0) is projected to grow at an annualized 500% over the next three years. How can your business benefit from this spectacular growth? By leveraging strategic planning through a trusted mobile solutions partner. A thorough mobile solutions partner will take into account your business objectives, growth expectations, and define a custom mobile solutions to achieve your business goals in mobility. In this difficult economy, growth might only be a dream, and many firms are relying on cost savings. A mobile solutions partner can help your firm improve efficiency, reduce costs and overhead. This can be achieved by implementing proven business mobility solutions such as:

• Mobile Workforce Management


• Inventory Management


• Demand Planning


• Business Intelligence

These mobile applications can empower management and your workforce, providing your employees information at the point of performance. The right mobile solution can pull the right data from your SAP, Salesforce.com or other systems, turn that data into valuable and actionable information, then work as a tool allowing for quick action on that information. Inventory carrying costs can be reduced, allowing for a direct impact on your firms bottom line. As real-time information is transferred, your workforce can keep up with movements of inventory, route optimization, and inventory levels. This empowerment of the workforce generates instant dividends for your firm. These are only a few examples of how mobility can work for your business. Stay tuned...

With many business scrambling to get a piece of the mobile pie (web 3.0), multiple mobile projects are thrown at managers. How can a manager properly prioritize these projects, forecast the ROI, and build a strategic mobility road-map? Given my experiences in industry I can truly say there is no one-size-fits-all approach, but by adopting the following framework mobile projects can be prioritized to optimize the finite resources of a business.

First think of Risk vs. Reward. The more risky a projects success, obviously the more reward (revenue, reach, profit, savings) a project must have. While it is difficult to measure this apples to apples, think of creating a weighted average in the form of a rubric.

Now you need to think about your cost of capital: ie. How much does it cost you to fund the mobile projects. As the risk/reward can vary greatly from one mobilization project to the next. The use of a blended Beta is recommended. This can be calculated by regression or blending similar firms or competitor's betas.

Now you can look at a project through a cost-benefit methodology. Build a model, allowing for a risk-reward-cost metric, allowing for all mobility projects to be compared the same, the project with the highest risk/reward - cost value can then be placed in the production cue all things being equal.

While this is a high-level method, and many other factors should be considered. This approach will provide you or your firm with a simple and effective solution to Enterprise Mobilityproject valuation/prioritization. Other items to consider are if you have a large investment is a back-end system such as SAP or another ERP, time-line issues, and implentation planning done through solid project buleprint methodology.