Mobile Marketing - Trends

Mobile Marketing has seen growth of over 600% in the past year. The Kelsey groups forecasts 2000% growth by 2013. This is due to several factors, one being the growth of connected devices (mobile devices connected to the internet). These devices can be Smartphone’s, such is the Blackberry Bold, Droid Incredible or iPhone, Pads such as the iPad, or even e-readers such as Amazon Kindle and Nook. The goal of Marketing is to generate awareness and induce the purchase of a product or service, so the use of this new and rapidly growing medium to expand a company’s messaging is a natural step. The average web user typically buys in seven days, while the typical mobile user purchases a product or service in one day. While this increased conversion rate is staggering, there are several factors that can impact this number:

• Age of the user


• Device that is being used


• Social economic status


• Quality of the mobile marketing campaign


• Brand affinity of the of the mobile user

Based on a recent Nielson Study, here are some interesting demographics for iPad users:



How are mobile marketers engaging these mobile users? There are a variety of ways. From SMS (Text Message) coupons and promotions, to advance promotional campaigns based on customer shopping affinity and location based services. According to a Millennial report, here are some trends that mobile marketers will continue to advance in the next year:

• Augmented Reality


• Growth of the Mobile Web (100m new users a year)


• Fix of the GPS battery drain problem


• Custom mobile site and applications for campaigns


• Linking CRM databases into mobile marketing


• New entrants into mobile


• Coupons to incorporate time and context


• Mobile Ad networks will continue to grow in popularity


• Growth in Mobile Search


• Growth in M-Commerce


• Competition for the Mobile Wallet

While innovative application developers such as Smartsoft Mobile Solutions continue to incorporate the latest technology into their applications and follow industry trends to provide the firm’s customers with best-of breed mobile applications, the mobile marketing landscape continues to evolve dynamically.

For more information check out:

Using your Smartphone to Shop: A Game Changer

Mobile Geo-Location Tools and Usage in Retail

Mobile Couponing Uses in Mobile Commerce Applications